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DITA
The Story of Dita Eyeware is really the story of life long friends, Jeff Solorio and John Juniper co- founders of Dita and the driving forces behind Dita's celebrated designs. Jeff and John have been friends since grade school and share a common passion for photography and design. Together they were inspired to capture their passions not just on film but in eyeware as well, thus creating the first collection of Dita frames in 1996.
With their natural affinity for design, they came up with a plan to introduce stylish eyeware inspired by vintage frames from the 50's through the 80's. Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Jeff and John envisioned Dita as an alternative to label branded eyewear. Dita's logo details are internationally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.
Dita's design studio and headquaters are located in Los Angeles, California. Jeff and John continue to provide the creative direction for the company and oversee all aspects of design and production. All Dita frames are hand made in Japan and use only the finest Japanese zyl acetates. Dita's quality and attention to detail to each frame is unmatched. Simply holding a pair of Dita's may seduce you for life.
Their coveted vintage - inspired frames have quickly become the IT accessory for the high powered fashion elite and celebrity A- List. Dita has built up an impressive celebrity clientele including Brad Pitt, Mary Kate and Ashley Olsen, Jessica Sipmson, Penelope Cruz, Kate Hudson, Lenny Kravitz, to name a few.
The Dita brand has established itself as long lasting and committed to producing premium products. Dita chooses to be exclusive, avoiding extensive advertising campaigns, superstar endorsement deals or sales to mass merchants. Solely for those who seek the finest quality, and dare to wear them, Dita will remain a brand that is highly sought after.