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DSQUARED
Canadian twin brothers from Willowdale Ontario, Dean and Dan Caten have operated in the international fashion business since 1984. They moved to New York city on 1983 to attend the parson’s school of design and on 1991 came to Italy where, on 1994, after many collaborations with the most important fashion houses, they had their first men’s collection show, marking the first in a long succession of runway extravaganzas that were to capture the attention of journalists and buyers for their perfect combination of fashion, music and theatre.
The intelligent mix of irreverent Canadian wit and refined Italian tailoring, together with attention to detail are the foundation of today’s dsquared2 philosophy, which has given life to a unique concept of alternative luxury. Recently, dsquared2 collections have conquered a wider audience and, owing to their natural stylistic maturity, have become more chic and sophisticated while maintaining those sexy and provocative traits so embedded in their creative roots. This evolution is also due to the continuous international inspiration received by Dean and Dan, who, while dividing their life and work between Milan and London, create their collections in Italy: “born in Canada, living in London, made in Italy”.
The union of fashion and music is for dsquared2 unbreakable. Since the very beginning, dsquared2 has always attracted a following among international celebrities: Lenny Kravitz, Justin Timberlake, Ricky Martin, Nelly Furtado, Simon Webbe, and Robbie Williams are all devotees of the brand. But it is thanks to a lucky encounter with Madonna that the Caten twins were able to leave an indelible mark on the world of international show business. They were commissioned to design 150 outfits both for the artist and her dancers for the video “don’t tell me” and for the 2002 drowned world tour.
The success of dsquared2 with Madonna’s CD launched the autumn-winter 03/04 season with a full dsquared2 women’s collection. Supermodels Naomi Campbell, Eva Herzigova, Karolina Kurkova and Fernanda Tavares were featured as rock stars disembarking from a candy-pink private jet. The following day, the prestigious trade publication, WWD, featured dsquared2 on its front cover and published a two-page interview, in which Dan